Client approached us with a challenge— to create their first Greek origin, cosmetics, and health skin care brand. Could we create a campaign that connected with a younger, more diverse audience and at the same time the brand to be acceptable from an older audience?

Could we find a vehicle for progressive social change?

The challenge was to create a product that could be channeled via and exclusively pharmacies   from the scratch. That means packaging selection on the basis that this could meet current industry distributors yet not to eliminate the future product line expansion, Product design to meet 3 generations, the existing consumers and targeted audience, and a full commercial and Goto market strategy.

Last but not least the communication and promotional plan. Aplan that met and cross checked physical, digital, traditional, and new media in the most effective and efficient way in terms of money and time

We worked and keep working, extra hard to keep their brand fresh and relevant to ever-changing demographics and psychographics.